This programme is designed to equip both salespeople/ business owners with the necessary platforms for them to reach out to their customers in the 21st Century Consumer Market. In today’s market where consumers seem to have the upper hand, many salespeople and businesses are finding it difficult to reach out to their customers and stand out from the rest.

They engage in all forms of competition, which may not prove healthy for their business expenses and their market reach. Sales people and businesses must learn how to reach out to their customers and be able to generate “EFFECTIVE LEADS” while at the same time managing the resource of time and money.

Upon completion of this training, you will be able to:

  • Understand what is Lead Generation
  • Know the differences between Advertising and
    Market Presence
  • Understand Market Awareness and Market Acceptance –
    binding the two together
  • Understand about Differentiation and Competition – Know
    the Difference!
  • Master 5 Key Indicators of a Well Placed Product
    in the Market.
  • Design and build your own suite of Lead Generation Material
  • Create Effective Call To Action strategies

What is the target audience?

  • Sales Directors, Sales Managers & Sales Executives
  • Marketing Managers & Marketing Executives
  • Sales Trainers
  • Business Owners
  • HR Managers
  • Individuals keen in sales