EFFECTIVE LEAD GENERATION STRATEGIES

COURSE DESCRIPTION

This programme is designed to equip both salespeople/ business owners with the necessary platforms for them to reach out to their customers in the 21st Century Consumer Market. In today’s market where consumers seem to have the upper hand, many salespeople and businesses are finding it difficult to reach out to their customers and stand out from the rest.

They engage in all forms of competition, which may not prove healthy for their business expenses and their market reach. Sales people and businesses must learn how to reach out to their customers and be able to generate “EFFECTIVE LEADS” while at the same time managing the resource of time and money.

• Understand what is Lead Generation
• Know the differences between Advertising and
  Market Presence
• Understand Market Awareness and Market Acceptance –
  binding the two together
• Understand about Differentiation and Competition – Know
  the Difference!

• Master 5 Key Indicators of a Well Placed Product
  in the Market.
• Design and build your own suite of Lead Generation Material
• Create Effective Call To Action strategies